What is Local Mobile Marketing?

Today’s tech/gadget savvy consumers are changing the landscape of conventional business marketing.  There are 3 times more cell phone users than internet users. Local Businesses get Found by local online searches done by mobile web devices.

• IMMEDICY -Mobile campaigns are easy to create and message delivery to recipients can be done in a matter of seconds.
• MOBILITY -Customers will receive your message anytime, anywhere.
• COST EFFECTIVE The cost for mobile marketing is very affordable. The amount of money saved includes that which you would pay for printing, mailing, office staff, etc.
• LARGE REACH -The number of mobile phone subscribers is growing at a phenomenal rate. More than 70% of the population carries their phone with them at all times.
• HIGH RESPONSE -Research shows that mobile marketing receives a response rate of 20-70% depending on the campaign and the audience. Traditional direct mailing campaigns receive a 3% response rate.
• INTERACTIVE -The interactive nature of mobile marketing makes it one of the most engaging mediums available. A great example is American Idol and their use of mobile marketing to engage fans with voting.
• BUILD-UP A DATABASE -People are given the option to opt-in to a mobile marketing campaign. By opting-in these potential customers are not only showing interest in your current promotion, you now have a database of potential customers for future promotions.

Who Could Benefit from Local Mobile Marketing?

Local Mobile Searches are New Opportunities for Businesses;

• Restaurants; Send SMS with discount codes, coupons, promotions, Send invitations to special or important events, Send Today’s Menu Special upon customer request, Send Today’s Menu Special to Subscribers Daily, Reservation request s & Menu Delivery requests
• A fitness club can post class schedules, SMS promotion discount codes, notify of up-coming events, invitation to members only, invitation control at entrance,
• A school can send voice messages to parents to remind them to attend parents' night, advise them of important community events, announcements, course changes
• A grocery store can post weekly specials, coupons and up-coming new specials or community involved events
• A locksmith/plumber can list after-hours emergency  numbers, rates
• A theater can post movie schedules, SMS promotions, up-coming events
• A manufacturer can survey customers about a new product
• A bookstore can send invitations posting special events such as guest appearances by well-known authors, SMS promotions and special offers, holiday hours
• A bank can notify customers if their account is going to be overdrawn, special offers, bank promotions
• A radio station can have listeners enter a contest, prizes by SMS, surveys, song requests, voting, most voted songs and artists, invitations to events
• A nightclub can promote appearances by various entertainers, SMS free drink coupons, Happy Hour SMS, Invitations to parties with discount coupons, most voted songs and artists
• Non-profit organizations can have associate and donators sign –up, SMS funding raising, donations,
•  Real estate agents can offer real estate property information requests for properties on sale at a specific location via SMS code, property offerings to subscribers
• Events Businesses can register, monitor attendance at events, special announcements
• And SO Many More!

MOBILE MARKETING

Create a QR code for your business (short for ‘Quick Response’) – a specific matrix barcode/two-dimensional code capable of storing more information & more character types then bar codes, readable by dedicated QR barcode readers and camera-equipped mobile devices - they are showing up everywhere from Magazines to Storefront Window Displays – a way to enhance the customer experience, driving traffic and connect with consumers wherever they are. Link it to a Product, Special Offer, Coupon, or other exclusive content.

DOES YOUR BUSINESS HAVE A MOBLE WEBSITE?

Our society is rapidly becoming the “Age of the Smartphone”-Smartphones are expected to outsell conventional cellular phones within the next few years. The mobile audience and technology has developed significantly in the past couple of years.